The WOW logo, designed for the team by Christopher Archer, comes with a strong story. The central concept is a representation of the Greco-Roman sculpture of Diana, Goddess of the hunt and moon, with an infusion of Amazonian warrior history.
The Amazonians were known to remove a breast so they were able to pull a bowstring taut during battle. In the logo, the bow is pink, representing the universal symbol for breast cancer. But this bow is a weapon: a pink dragon boat, a symbol of each woman’s determination to win the battle against breast cancer.
The warrior represents every woman dealing with breast cancer… thus, she has no face. She has no hair, symbolizing the loss many breast cancer patients experience. Yet, she is woman: strong and resilient, feminine in her own right, standing to face her attacker, and aiming high!
Amazonian history records the sense of family…community tribal strength forged between each woman. Warriors on Water are remarkable for their commitment to Dragon Boating, to each other, and to their individual and collective battles against breast cancer.